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China's telecommunications market contains great opportunity converged services

Number of visits: Date:2010-11-17

  The latest market survey results from Alcatel-Lucent has demonstrated that consumers and businesses in the Chinese market for voice, video, data and multimedia applications and other multi-play services showed strong interest, surveyed Chinese enterprises and individual users more willing to pay extra for these "converged" service.

  The market research is Alcatel-Lucent user-centric experience for the project team commissioned an independent market research firm conducted. Internet research firm in the form of a questionnaire survey of more than 400 Chinese business management and decision-makers and more than 1,500 users in China, and then a detailed analysis of the results of the survey. Chinese service providers can use Alcatel-Lucent user-centric research experience for the discovery of significant new revenue streams.

  Alcatel-Lucent is the market for customers interested in the integration of business and are willing to pay a premium segment called "dessert" (sweet spot).

  The study has the following major discovery: known as the "sweet spot" of corporate users

  Enterprise IT managers and decision makers are very interested in converged services (10-point questionnaire score of 8.2 points). 84% of respondents are willing to pay up 38-80 percent of the current cost of communications, in order to enjoy the convenience of converged services. In addition, this market research also found that the majority of the integration of enterprise users are interested in the business employs many premises of large enterprises. The "sweet spot" indicates provide converged services to Chinese enterprises great opportunities.

  The most popular segment of business functions: enterprise-class IP voice solutions (VoIP Solutions for Enterprise), SMS Callback Manager (SMS Callback Manager), wireless office (Wireless Office).

  Individual users is called "sweet spot" of

  More than 66 percent of Chinese users and 75% of adult children of users in the survey expressed very interested in converged services (a 10-point questionnaire, adult user score of 8.2; with children user score of 8.3 points). Nearly half of respondents said they are willing to pay extra for access to these services. The market research also found that the segment of high-income families, married men over the age of 25 and have children of male-dominated.

  The most popular segment of business functions: network interactive TV (Interactive Internet TV), dual-mode phone (Dual Mode Phone), missed calls and text messages to inform Callback Manager (SMS Missed Call and Call Back Manager).

  Results "We will be in accordance with the by Alcatel-Lucent user-centric experience for the project team commissioned by major market research, to provide a thorough analysis, presentation. I believe that our Chinese customers (service providers) will be this very interested, because the market of the information contained in the report will have a great help to the development of their business. "Frederic Rose, president of Alcatel Asia Pacific president of Alcatel Shanghai Bell, said," the survey results clearly tells us that Chinese market contains the integration of the business to carry out a major business opportunity. "

  The results of this survey are not based on performance predictions for future company, it just shows the prospects of potential market opportunities and the entire communications industry estimates.

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